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Have you taken the time to figure out how you are going to manage your online presence and grow your practice once you are no longer a resident?
Maybe you’ve thought about it a little?
Most likely, you’ve attended a medical conference or two and have heard marketers speak on getting started with your digital marketing post-residency.
If they told you to learn as much as you can, now. Then they were right.
Start now. Start today.
Learn from blogs like this. They’re free and the payoff can’t be measured; at least not yet.
Regardless whether you’re in year #1 or year #6 of your residency, now’s the time to start.
I can hear you asking, “How in the world can I <add the many duties and daily obligations you have here> and still find time to worry about digital marketing?”
As marketing guru Seth Godin has said: “…in a world of zero marginal cost, being trusted is the single most urgent way to build a business.” In your case, a practice.
It takes time for people to know, like and trust you. That’s why the time is now, and the quicker you get started to understanding ‘the why’, the better.
I can tell you it will take time, and it will take planning.
You must document your digital and content marketing goals and come up with a strategy for doing it right.
The good news? We’ll show you ‘the how’ with weekly blog posts like this.
Believe me, most plastic surgery practices struggle with their online marketing, I see it all of the time.
The reasons are many but the common thread among most practices is not having a documented strategy that they can refer to and they give up too quickly.
Plastic Surgery practices that start to create content become frustrated after a few months and simply give up.
But, you need to be patient.
It takes time; you have to answer questions, deliver exceptional value with your content, do it on a consistent basis and be in it for the long haul.
That’s how success is defined online.
I’m hearing a hint of skepticism on your part as you say to yourself, ‘Ok, I’ll give it a try’.
As legendary, Jedi Master Yoda once said, “Do, or do not. There is no try.”
If you’re still with me, read-on young Jedi PSR marketer.
A Publisher of Media
Whether you’ve thought about it or not, you are about to become a publisher of media.
That’s right. Not only are you a physician but you’re about to wear a publisher’s hat as you answer people’s questions and help them through their problems so they can arrive at a decision that is beneficial for them.
People won’t come to you because you’re a crackerjack plastic surgeon; they’ll come to you because you can solve their hopes, their desires and their dreams.
As a plastic surgeon, you will wear more than one hat and more than likely, many hats, as you establish your practice or establish a hospital-based practice, or whatever your plans are post-residency.
You’ll juggle time between patient scheduling, coordinating surgeries, hiring and managing employees, running the office and oh yeah….tending to your content and online marketing.
Nevertheless, and I promise you, it will be worth it.
You may just choose to explore more traditional marketing outlets such as print, radio, TV or a local newspaper and that’s fine.
But remember, an online presence is critical, and over the next several months, I’ll show you how to properly market yourself and your practice, online.
Monetarily, there is no cost to you….
However, the real ‘spend’ is time; a commodity you already value and treasure.
A strategy of managing time will be one of your biggest challenges and we’ll help you out with that.
What’s next for your digital marketing?
Over the coming weeks and months, I will answer a number of marketing questions that I’ve answered for plastic surgery clients.
Most of all, I want to answer your questions; anything that’s on your mind. Ask away!
Email me at email@example.com or leave your comment or question at the bottom of this post.
We’ll point you in the right direction and if you stick with me, I’m confident you’ll find your sweet spot between time for your patients, time for your online marketing and time for the four or five other roles you’ll have as you establish yourself as a plastic surgeon.
We’ll show you how to provide your patients and potential patients with content that will be second to none. What works and what doesn’t work….any why.
If you stick with me your chances of increasing leads, acquiring patients and growing your business will grow exponentially.
How? The answer to that question actually spawns the most important question of all and it comes from me…
What are your online business goals? Do you have any? Have you thought about it? Maybe just one goal?
Think about it. Again email me at firstname.lastname@example.org or leave a comment or question below.
And the best way to keep in touch is to Subscribe to this blog.
It’s absolutely free and I’ll not only show you how but we’ll deliver every post and video we make right to your inbox so you don’t miss a thing.
You’ll learn on your time and on your schedule. I’ll also add some surprises along the way.
But, you have to subscribe.
Sound good? Then subscribe now and I’ll see you next week.